The Liquid Style Collection
Your Styling Toolbox
From polished to natural, Fructis Liquid Style pomade, cream and putty give you a range of hairstyles with flexible hold. Discover why you would use a pomade, cream or putty to achieve your desired look.
Why use Liquid Style Pomade?
Get that polished, clean look with moderate shine and movement. Liquid Style Pomade gently grips hair for a glossy, red carpet finish with medium hold. For best results, use on damp hair.
Why use Liquid Style Cream?
The perfectly-imperfect look doesn’t happen by accident. For a natural, effortless style you can run your fingers through, grab Liquid Style Cream.
Why use Liquid Style Putty?
Take texture to the next level with Liquid Putty – for a naturally messy look with a matte finish and flexible hold without residue.
Find inspiration for popular hairstyles for men, and recreate your favorites with expert tips.