It’s no wonder this oil from Morocco is also known as “liquid gold”: it is coveted not only by foodies, but by beauty lovers, too! Here’s everything you need to know about this amazing natural hair treatment.

Why is it known as ‘Moroccan’ argan oil?

Used for centuries by Berber women for cosmetic purposes, argan oil is produced from the kernels of the argan tree, which is found mainly in the southern part of Morocco.

Multi-purpose care: argan oil for hair and skin

Berber women recognize argan oil’s ability to nourish, soften and regenerate the skin. It is also rich in vitamins and minerals—but what makes it superior to other oils? It contains double the amount of fatty acids (omega 6 and 9) and twice as much vitamin E as olive oil. Often used in antiaging products, vitamin E is a superantioxidant that stimulates cellular production, and helps make your immune system stronger.

How to integrate argan oil into your beauty routine

Moroccan women have always used argan oil to nourish their skin, protect it from the elements, and reduce the appearance of scars. This amber-coloured oil also helps treat dry, dehydrated, frizzy, dull and unruly hair. Plus, you can use it to help brittle strands and split ends regain their health and strenght. It’s no coincidence that argan oil is one of the most coveted ingredients in shampoos and conditioners designed to add shine and softness to dry, damaged and over-processed hair.