Sheet masks are the hottest phenomenon in skincare right now, thanks to ‘it girls’ like Alexa Chung, Lady Gaga and Chrissy Teigen, who have been posting funny sheet mask selfies all over social media. But did you know that people have been using them to clear up their skin complexion for centuries? Even Cleopatra had a penchant for them! Here’s everything you need to know about this year’s most talked about beauty treatment.

What is a sheet mask?


Like many other beauty trends, the modern sheet mask is a Korean concept. Composed of a fibre fabric, these face-shaped cloths are loaded with rich serums that meet specific skin needs. They provide a massive blast of hydration by clinging to the skin and infusing it with all their powerful ingredients. While most of them are designed to be applied over the entire face, some smaller masks target particular skin zones, like the under-eye area.

How do sheet masks work?


The number one cause of a flat, dull skin complexion is dehydration. By providing an instant boost of hydration over such a short period, sheet masks plump up the skin, giving it a supple, youthful appearance. The unique design of the sheet mask helps concentrate the moisture in the skin areas where you need it most. Its rejuvenating and soothing properties make it ideal for dry or irritated complexions; if you’ve had a hectic week and your skin needs some pampering, a sheet mask will give you a radiant glow. It’s so simple: apply it to your face, leave it on for about 15 minutes, then peel off the mask! Unlike many other face masks, sheet masks don't need to be washed off: simply massage the remaining serum into your skin.

What makes sheet masks a beauty go-to for your skincare?


Without a doubt, the best thing about sheet masks is their super sweet price: while they used to be extremely expensive, you can now find quality face masks under $10. The fact that they are offered in single-use packs is also enticing, since you don’t have to commit to buying a full jar of a product you might not like. Their compact size and versatility also makes them easy to use when you’re on the go, at work or on vacation. Plus, while we tend to choose traditional clay masks for oily or acneic skin, and gels or creams for hydration, the same skin concerns can be treated with a sheet mask, minus the mess and the clean-up. Sheet masks can be used once a week; regular use will revitalize and hydrate your skin and brighten your complexion.

Even if sheet masks may seem like a weird passing trend, their effectiveness will renew and rejuvenate your skin complexion, no matter your skin type and your needs. For a quick, freshening beauty treatment, include them in your skincare routine. Your skin (and your wallet) will thank you!