Aloes has beneficial properties for hair.

Fructis has taken its renowned expertise to an unprecedented new level. Inspired by the power of super fruits, we introduced the new Hydra Purify Shampoo and Conditioner, the hero of hydration. Get ready for healthy, strong, shiny, pure and free-flowing lengths; now that’s super hair!


Hair Care With Super Fruits

At the heart of every Fructis formula is a specific super fruit extract, enriched with the strengthening properties of its active fruit protein). These super ingredients are known to help control split ends, soften hair, strengthen the hair follicle, stimulate hair growth, and so much more.


Our latest discovery in the super ingredients department? Aloe vera, a super-plant known for its hydrating and softening properties. Called the “plant of immortality” by the Egyptians, it has been used for years to treat wounds and soothe skin, and has now proven it can do miracles in hair care. Because we believe in the power of natural ingredients, we use organic Aloe vera grown in the region of Tamaulipas, in Mexico, and 100% natural vegetal glycerine. No chemicals, only natural goodness!


Healthy hair, with Hydra Purify

With aloe vera, the Hydra Purify products leave hair weightless and ultra-soft.


This revolutionary hair care routine starts with our brand-new Shampoo, which keeps your hair hydrated for up to 3 days. Then, the Conditioner leaves your hair soft and light; weightless and without residue. Say hello to shiny hair!


Get instant results:

● Intense hydration

● Weightless

● No residue left


Good for the Earth, too!

The Aloe Hydra Bomb line is not only soft on your hair, but also easy on the planet: the Hydra Purify packaging is 100% recyclable! Plus, the new Fructis bottles use two times more recycled materials than the other new Fructis bottles, and is made of 50% RPET plastic. Natural products that are good for the Earth . . . what are you waiting for?